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15 April, 2019

Novalanalove – Everyday Bohemia

The feeling of freedom and summer ease is everything for Farina Opoku. Better known as @Novalanalove, the 28-year-old inspires us, and thousands of...

28 February, 2019

The Bianca effect

Bianca loves that her collaboration with iDeal of Sweden is easy-going and uncomplicated. “We always have a good vibe and time together, which...

15 February, 2019


This season has it all: powerful pastels, animal prints and lavish luxe. Inspired by our style hero Donna Romina, we have collected the...

14 February, 2019

A closer look

FILIPPA HÄGG AT STOCKHOLM FASHION WEEK Stockholm Fashion Week may already be over, but Filippa Hägg’s iconic look à la Jacky Kennedy still...

8 February, 2019

A night to remember

Inside our exclusive event with Donna Romina   When Donna Romina and iDeal of Sweden invite for dinner, you are sure to expect...

4 February, 2019

The Danish Way

Scandi-cool and Danish finesse, Copenhagen is in the lead for the perfect blend of playful prints and edgy minimalism. This week, the city...

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